Special Prize Winner 2014
The jury has decided to give an A&CDA Special Prize 2014 to Holly Budge,
to support her commitment and fight for the elephants.
Our ambitions with this Special Award is, to appreciate and promote her great effort and feature her campaign on one more stage.
We hope we can support her mission with this award a bit and wish her lots of success.
the entire A&CDA Team
To enlarge, please click on the image!
" 96 Elephants A Day "
vegetable ivory & brass
My infographic necklace, entitled '96 Elephants A Day',
presents a physical commentary on the devastating impact of the elephant ivory trade.
I am proposing vegetable ivory, a natural plant material from the Amazon rainforest, as a sustainable alternative to elephant ivory.
On average, 96 elephants a day are being poached in Africa for their ivory.
At this rate the elephant will be extinct by 2025.
The necklace is made up of 96 elephants laser cut in vegetable ivory.
One of the elephants is made in brass to represent the poacher’s bullet shells and one elephant is facing in the other direction
to show there is still hope this crisis can be turned around.
I am studying on the MA Sustainable Design course at University of Brighton.
This necklace forms part of my ’96 Elephants A Day’ exhibition, showcasing an installation of 35,040 monochrome elephants
to represent the current annual poaching rate in Africa and four red lightboxes for the hourly rate.
Part of the originality is in my approach to avoid shocking imagery to portray the facts.
It is not about scaring people, it’s about sharing the enormity of this crisis
and presenting the facts in a sophisticated way to bring about positive change.
I have donated this necklace to The Sheldrick Trust, with 100% of the proceeds going to their baby elephant orphanage in Kenya.